The following questions will help clarify a business’s/organizations messaging to the right audience.

Knowing Your Audience

Knowing your audience is quite possibly the most important aspect of spreading the word about your endeavor. Knowing things such as: your audience (who is in on the decision making) demographics (age, gender, economic status, etc.) and psychographics (why do they participate in what you do?) can greatly increase your chances for connecting with them.

Proposed Website Domain:

http://

Demographic Questions:

Which group of people is most likely to catch the vision of your endeavor?

Define your Ideal Customer Avatar (ICA):

- Is your ICA male or female? - Describe your ICA's appearance (hair/eye color, height, weight). - How old is your ICA? - Relationship status (single, married, divorced, widowed)? - If applicable, does your ICA have children? If so, how many and their ages? - Educational background? - Occupation? - Favorite books and blogs, and why?

Where does your ICA hang out online?

-Instagram -Facebook -Twitter -Pinterest -Other Social Media

What are the main sources of inspiration for your ICA?

What does your ICA enjoy doing in their free time?

Is your ICA content with their current life situation, and why?

What is the biggest pain point or frustration in your ICA's life?

Psychographic Questions:

In order to take this audience from awareness to advocacy; you must be clear on what you deliver, and why you deliver it. Clearly defining what is unique/different about your endeavor is the key to setting your vision/goals apart from all the other similar endeavors out there. Here are some questions to help you identify your organizations Unique Selling Propositions (USP) which will help you do this.

What makes people interested in joining your business?

What are the emotional needs of your audience?

What specific attributes or characteristics do you desire your brand to possess?

What are the practical reasons that motivate your audience to engage with your business?

Unique Selling Proposition (USP):

In order to take this audience from awareness to advocacy; you must be clear on what you deliver, and why you deliver it. Clearly defining what is unique/different about your endeavor is the key to setting your vision/goals apart from all the other similar endeavors out there. Here are some questions to help you identify your organizations Unique Selling Propositions (USP) which will help you do this.

What sets your business apart from other web design businesses?

How does a partnership with your business benefit clients?

What does it mean when someone is a customer of your business? What does it say about them?

Others Like You:

Being aware of similar endeavors and your own internal weaknesses can help you continually grow and improve your vision.

Are there similar endeavors to your business, and if so:

- What are they? - Do they have alternative offerings? - What similarities exist?

Are there any affiliates/partnerships or collaborations that help promote your businesses vision?

Who would be ideal to collaborate with and why?

Brand Promise:

Define your brand promise.

- What is your brand promise? - What are you promising to the participants in your endeavor that you can really deliver on?

Other Messaging Questions | Going Deeper:

What ONE word best describes your business?

Describe the tone/personality of your business.

What is you businesses ultimate goal?

Favorite Websites (for style assessment):

For us to get a feel for your style, please write down at least three of your favorite web sites and why. (If looking to rebuild or rebrand website or landing pages.)

Name at least three favorite websites and explain why you like them.

- 1a. Website: - 1b. Reason: - 2a. Website: - 2b. Reason: - 3a. Website: - 3b. Reason:

Life Purpose, Business Mission, And Legacy:

Personal Vision or Purpose:

- What do you want for yourself, for others, for life, personally? - What is truly most important to you?

Business Mission:

- What do you want, professionally, for your clients and others? - Why do you do what you do? - What do you offer that is unique and / or excites you?

What specific legacy does your business want to leave for others?

Social Platforms - Personal / Business:

Provide links and profiles for each applicable social platform:

- Facebook: - Linkedin: - Twitter: - Google / Youtube : - Pinterest: - Instagram: - Snapchat: - Others (Specify):

Share any additional information or thoughts you would like to convey: